How much should I spend on marketing communication?
A client of ours – let’s call him M – is wrestling with how to significantly increase lead generation within a tight budget. He told me that in 2007, his company cut its advertising budget...
View ArticleBoston GreenFest – a pleasure and an honor
A few words with Boston Greenfest organizer Karen Weber of the Foundation for a Green Future, and Hart-Boillot was on board. What better way to help advance some of our clients’ and our civilization’s...
View ArticleA Little Optimizing Goes a Long Way
What’s the point of having a great idea or product if it doesn’t reach the right people? Recently, I had the opportunity to sit in on a Search Engine Optimization (SEO) for Your Press Release Webinar....
View ArticleClik here to view.
Getting inside the problem
Sometimes you need to go deeper. This week I had knee surgery. Originally I was diagnosed as needing ACL reconstruction. However, an MRI revealed that the ACL was intact. My surgeon wasn’t sure how...
View ArticleControl vs. continuation: a shift in marketing strategy
Last week, I overheard a conversation between our PR team and a representative from a prominent wire service. “When I started, we concentrated solely on media. We differentiated ourselves from our...
View ArticlePrint Lives and Other Content Marketing Trends
Companies are realizing the power of creating and sharing “unedited” messages through channels that more directly reach their consumers, the need to infuse a strategy to support these branded content...
View ArticleClik here to view.
The Flacktrack
By Dawn Sullivan, PR Strategist Thanks to services like Songza and iHeartRadio’s “Perfect For”, customizing music to fit your mood or “activity” is a snap. But, for the modern PR agency professional,...
View ArticleClik here to view.
Pictures are Pretty & Other New Paths for PR
Massachusetts is putting real muscle behind supporting its creative economy. We even have a Creative Economy Industry Director, a statewide position and industry resource to amplify the industry’s...
View ArticleClik here to view.
News from Shanghai – Why HB Chooses IPREX and Is Glad IPREX Chooses HB
David Croasdale, Managing Director of Newell PR, Hong Kong, describes the “layered approach” to doing business in China During one May 2013 week in Shanghai for the IPREX annual meeting, I worked with...
View ArticleClik here to view.
Do’s and Don’ts of Pitching Tech Journalists
I recently went to the PubClub’s “meet the media” event – Tech Panel: Pitching High Tech Reporters featuring Mike Farrell of the Boston Globe, Greg Gomer of BostInno, Maryfran Johnson of CIO magazine,...
View Article
